Trends Report

Join The Progressive Web App Movement

The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps

August 11th, 2021
With contributors:
Chris Gardner , Sarah Morana , Kara Hartig


Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it’s time to join organizations like eBay, The Financial Times,, Starbucks, and West Elm in the movement to build PWAs that combine the discoverability and reach of the web with the experience and engagement of an app. It’s the responsibility of eBusiness and channel strategy professionals to bring app-like experiences to mobile web. The recession only makes this more urgent, as the web is an even more vital link to customers. Read this report to discover how to bring PWA standards to your organization’s mobile experience.

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