Journey Maps And Process Maps And Service Blueprints, Oh My!

What Customer Journey Maps Are And How They Differ From Other Commonly Used Mapping Tools
September 13th, 2016
John Dalton
Scott Ross
and Kara Hartig


Decades of quality and process improvement efforts have left firms awash in tools for mapping experiences and analyzing processes. Customer experience (CX) pros who hope to introduce customer journey maps as a new tool for understanding experiences often

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