Journey-Centricity: A Strong Foundation For Structure

May 5th, 2021
With Contributors:
and Shayna Neuburg


To become journey-centric, companies must ensure broad executive support, start with a journey pilot program, experiment to prioritize speed and responsiveness, and make complementary changes to operational levers of customer obsession beyond structure.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.