Save or Share this Report

For eBusiness & Channel Strategy Professionals

Latin American Online Retail Forecast, 2012 To 2017

A Look At eCommerce Growth In Brazil, Mexico, And Argentina

July 24, 2012

Primary author headshot


  • By Zia Daniell Wigder
  • with Beth Hoffman,
  • Lily Varon

Why Read This Report

Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to the middle classes, and online consumers are starting to purchase across a wide variety of categories. By contrast, Mexico and Argentina are smaller, earlier-stage online retail markets but are growing rapidly. eBusiness professionals interested in entering Latin American eCommerce markets should allow the individual market trends to guide expansion efforts. In this report, we identify some of the trends driving growth in the various online retail markets, and we examine the nuances that eBusiness professionals must be aware of to succeed in Brazil, Mexico, and Argentina.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • eCommerce In Brazil Continues To Mature
  • Mexican eCommerce Advances Slowly But Surely
  • Forrester Is Now Forecasting Argentina's eCommerce Markets

  • Allow Market Trends To Guide Your eCommerce Expansion
  • Supplemental Material
  • Related Research Documents