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For CMO Professionals

Launch Your Marketing Talent Transformation

Beginner Level: Talent Practices For Marketing Innovation

March 7, 2018


Why Read This Report

The right people are critical to successfully creating an innovative mindset, processes, and insights within your marketing organization. This report, part of the marketing innovation playbook, introduces three steps that will help CMOs launch a new approach to hiring and managing marketing talent. It also links to additional reports that provide more depth.

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Table of Contents

  • A New Marketing Charter Needs A New Take On Talent
  • Recommendations

  • Prime Now For The Future Of Work
  • Supplemental Material
  • Related Research Documents

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