Lessons From The 2013 Forrester Groundswell Awards

March 27th, 2014

Zachary Reiss-Davis

With contributors:

Melissa Parrish , Sarah Takvorian

Summary

Outstanding marketers at both B2C and B2B companies took a variety of approaches in Forrester's 2013 Groundswell Awards, and each of them demonstrated strong and measurable business results. Use this report to learn common elements between the winners and finalists that you can use to generate new ideas for your own social marketing.

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