Report

Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

Switch From Brand Obsession To Customer Obsession
September 28th, 2017
With Contributors:

Summary

Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader digital disenfranchisement, luxury firms must catch up wit

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