Machine Translation Transforms Global Business
June 23, 2009
Why Read This Report
Information and knowledge management (I&KM) professionals have long struggled with the sheer volume of content on enterprise Web sites. Globalization adds the need to address the linguistic diversity of Web content and audiences. Due to the expense of human translation, financial constraints often dictate decisions about what content to translate rather than perceived contributions to customer satisfaction or an opportunity to enter a new market. The growing availability of inexpensive but imperfect machine translations means companies should re-evaluate their Web content translation strategies.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Machine Translation Comes In from The Cold (War)
- The Big Question: When Is A "Gist" Translation Just Good Enough?
- Prepare To Exploit Machine Translation Today
- Supplemental Material
- Related Research Documents
Use The Customer-Obsessed Operating Model To Drive Strategic Portfolio Optimization
March 31, 2017 | Margo Visitacion
The Future Of Service Delivery Requires A New Management Taxonomy
December 10, 2015 | Jean-Pierre Garbani
The Forrester Wave™: Strategic Planning For The BT Agenda, Q1 2015
March 13, 2015 | Gordon Barnett