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For Customer Experience Professionals

Major Digital Design Projects Set The Stage For More Spending In 2011

Firms Are Planning Major Design Projects And Increasing Related Investments

February 9, 2011

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  • By Adele Budovsky
  • with Vidya L. Drego,
  • Jennifer Peterson,
  • Belle Bocal

Why Read This Report

A recent survey of Forrester's Customer Experience Peer Research Panel revealed that the vast majority of firms are planning large-scale digital experience redesign or creation projects in 2011. With these projects come increased spending on internal design staff and design agency services, user research and testing methodologies, as well as technologies for measurement and evaluation. Customer experience professionals looking to get the most out of these investments should create research plans upfront that assign the right research technique to the right problem, focus investments on the technologies that enable efficient iterative designs, and prepare for typical problems that come with redesigns.

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