Trends Report

Make Content Partnerships Work For Your Brand

Link Content Partnerships With Key Elements Of Your Brand Strategy To Drive Results

August 22nd, 2013
James McDavid, null
James McDavid
With contributors:
Luca S. Paderni , Ryan Skinner , Emily Kwan

Summary

Partnerships with media organizations can play a key role in helping brands plan and execute their content marketing strategies. Media organizations can give marketers access to audiences they may otherwise struggle to reach and, in the process, bring content-specific expertise to the table that is often missing from marketing organizations. In this report, we'll examine how marketers can use the four C's of branded content to guide them in working with content producers; discuss how to get the most out of branded content partnerships; and, finally, outline some of the ways to measure and optimize performance.

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