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For Customer Insights Professionals

Make Customer Lifetime Value Your Polaris For Long-Term Growth

This Customer-Obsessed Metric Brightens The Path To Profitability

September 26, 2019


Why Read This Report

Customer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data management for strategic purposes like customer experience improvement. CI pros should read this report to understand how CLV can be a unifying metric in the path profitability.

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Table of Contents

  • CLV Was Lost At Sea, But Today, The Wind Is At Its Back
  • Keep Your Business On Course With CLV As Your Polaris
  • Ferry Your Way Toward Profitability With CLV
  • Recommendations

  • Set Sail With A "Progress Over Perfection" Mindset
  • What It Means

  • CLV Will Rock The Boat
  • Supplemental Material
  • Related Research Documents

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