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For CIOs

Make Customer Value Technology's North Star

Customer Value Must Drive Tech Planning, Delivery, And Communication

May 17, 2021


Why Read This Report

Customer-obsessed organizations know the link between business success and improved customer products, services, and experiences. Traditional tech executives have been masters of cost management and doing more with less, but that's not enough for customer obsession. While financial responsibility does not go away, tech executives must develop a future fit technology strategy with new narratives and metrics hardwired to customer outcomes that fuel their company's growth agenda. This report and related ones help tech executives understand how they can use customer value as the North Star for their future fit technology strategy and build consensus across the firm to finance it.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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