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Make “My Account” The Linchpin Of Your Personalization Strategy

Examining The Best Practices Of 10 Leading US Retailers

October 25th, 2019
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Brendan Witcher , Nicole Murgia

Summary

Retailers are obsessed with personalization to create more relevant experiences for — and “stickier” relationships with — their customers. Opt-in personalization, the ability for customers to easily access and control their privacy and notifications settings under “My Account,” is particularly important. We looked at 10 of the top US retailers, including Amazon, Best Buy, Starbucks, and Walmart, across different categories to evaluate best practices for “My Account” sections. The accompanying PDF file provides examples of those best practices.

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