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For eBusiness & Channel Strategy Professionals

Make Smart Mobile Technology Choices

Benchmarks: The Mobile eBusiness Playbook

September 13, 2017

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This is the Benchmarks report in The Mobile eBusiness Playbook For 2019.

Why Read This Report

"What are my competitors doing?" is one of the most frequent questions that Forrester's clients ask. This report helps digital business strategy professionals benchmark both their use of mobile technology and spending versus other companies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data from Forrester's H2 2016 Global Mobile Executive Online Survey.

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Table of Contents

  • Use Of Mobile Technologies Is Pervasive
  • Recommendations

  • Create A Strategy — Then Choose Technologies
  • Supplemental Material
  • Related Research Documents

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