Save or Share this Report

For eBusiness & Channel Strategy Professionals

Make Smart Mobile Technology Choices

Benchmarks: The Mobile eBusiness Playbook

September 13, 2017

Primary author headshot

Authors

Playbook icon

This is the Benchmarks report in The Mobile eBusiness Playbook For 2017.

Why Read This Report

"What are my competitors doing?" is one of the most frequent questions that Forrester's clients ask. This report helps digital business strategy professionals benchmark both their use of mobile technology and spending versus other companies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data from Forrester's H2 2016 Global Mobile Executive Online Survey.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Use Of Mobile Technologies Is Pervasive
  • Recommendations

  • Create A Strategy — Then Choose Technologies
  • Supplemental Material
  • Related Research Documents

Recommended Research