Advanced Search

Save or Share this Report

For Customer Experience Professionals

Make Your Digital Touchpoints More Engaging

Five Emotional Design Techniques That Drive Engagement

November 14, 2011

Primary author headshot

Authors

Why Read This Report

Engaging customers and prospects in digital interfaces is difficult. But the fields of social science and behavioral economics have uncovered techniques that can be effective for encouraging behaviors that benefit customers and businesses alike. This document highlights five emotional design techniques that designers can easily apply to their digital touchpoints.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Employ Design Techniques That Satisfy Both Functional And Emotional Needs
  • RECOMMENDATIONS

  • Align Emotional Design Techniques With Digital Experience Strategy
  • Related Research Documents

Recommended Research