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For Customer Experience Professionals

Make Your Digital Touchpoints More Engaging

Five Emotional Design Techniques That Drive Engagement

November 14, 2011

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Why Read This Report

Engaging customers and prospects in digital interfaces is difficult. But the fields of social science and behavioral economics have uncovered techniques that can be effective for encouraging behaviors that benefit customers and businesses alike. This document highlights five emotional design techniques that designers can easily apply to their digital touchpoints.

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Table of Contents

  • Employ Design Techniques That Satisfy Both Functional And Emotional Needs

  • Align Emotional Design Techniques With Digital Experience Strategy
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