Report

Make Privacy A Competitive Differentiator

Executive Overview: The Customer Trust And Privacy Playbook
November 13th, 2020
With
Luca Russo
and Christine Turley

Summary

Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect customers' data preferences will drive them to more customer-obs

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