Summary
Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business results. However, a broad array of wireless location technologies can enable these business benefits. This report, combined with Forrester's infrastructure & operations (I&O) companion report, "Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives," guides eBusiness and channel strategy pros on how to work with their I&O counterparts to select the appropriate wireless medium to address their business requirements.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).