Report

Make Your B2B Business A Digital Business

Executive Overview: The B2B E-Commerce Playbook
January 29th, 2021
With Contributors:
Allen Bonde
Kara Wilson
and Madison Bakalar

Summary

Ever-evolving buyer demands are forcing B2B sellers to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. The B2B e-commerce playbook examines the growing influence of the broader e-commerce and

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