Trends Report

Make Your Video Shoppable To Boost Online Conversion

Optimize Your Marketing Video For Commerce

February 23rd, 2018
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Nick Barber, null
Nick Barber
With contributors:
Stephen Powers , Meredith Cain

Summary

Retailers and brands across all product categories must differentiate themselves online while also finding ways to successfully engage and entertain today's digitally savvy, hyper-stimulated consumer. Though it is still in early stages of use, shoppable video shows promise in addressing these issues, and it also turns passive viewers into engaged customers. This report for digital business strategy professionals details the use cases, success metrics, and steps to get started using shoppable video.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.