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For eBusiness & Channel Strategy Professionals

Making The Case To Go Global

Globalization Plans Must Accurately Reflect The Opportunity And Risk

February 23, 2017

Why Read This Report

As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should retailers tackle in their business plan? What mistakes do business leaders often make when trying to forecast the opportunity? How do you win over the powers within your organization? In this report, we address these questions and more as we dive into how eBusiness and channel strategy leaders formulate the case to go global. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • To Start, Ensure That Going Global Is Right For Your Organization
  • Global Expansion Can Entail A Variety Of Approaches
  • Ensure Your Business Plan Accurately Reflects The Opportunity
  • High-Level Buy-In Is Essential To Make Global Expansion A Success
  • Recommendations

  • Global Expansion Takes A Village — Don't Go It Alone
  • Supplemental Material
  • Related Research Documents

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