Save or Share this Report

For Enterprise Architecture Professionals

Use The Customer-Obsessed Operating Model To Drive Strategic Portfolio Optimization

Shift From Budget-Based Planning To Value-Focused Decisioning

June 12, 2018

Primary author headshot


Why Read This Report

Mushrooming demand for new products and services in today's fast-paced business environment challenges portfolio management. Funding strategically aligned initiatives and directing valuable resources to the right initiatives requires consistent, focused, strategic portfolio management practices. Enterprise architecture (EA) and portfolio management professionals should leverage Forrester's customer-obsessed operating model (COOM) as part of a decision-support framework to identify high-value initiatives and avoid wasting critical resources. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Portfolio Optimization Is Challenging For Customer-Obsessed Firms
  • Drive Strategic Portfolio Management With Customer Obsession
  • Recommendations

  • Use Customer Obsession To Drive Strategic Portfolio Management
  • Related Research Documents

Recommended Research