Market Overview: The Corporate Strategy Services Market In 2009

The corporate strategy services market is undergoing fundamental changes induced and accelerated by the recession. While elementary issues with corporate strategy are quite immune from the current downturn, the strategy formulation and review process as well as technology's role in the corporate layer are significantly altering strategy. However, client companies are struggling more than ever to balance short-term action and long-term preparation, with mega trends such as changes in globalization patterns, technology adoption, and corporate responsibility becoming more apparent. On the other hand, this pushes providers of corporate strategy services to become more proactive and agnostic regarding those underlying trends. With the buying behavior of consulting-related services becoming more sophisticated, the market itself remains highly diffuse. However, all of these facts present a great opportunity for the different providers in this market, with many of them still looking for their own differentiating and successful ways to move forward. A clear focus on innovation and better alignment of go-to-market approaches will be key for 2009 and beyond.