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For CIO Professionals

Market Overview: Video Platforms For The Enterprise

April 11, 2011

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Authors

  • By Matthew Brown
  • with Philipp Karcher,
  • Joe Dang

Why Read This Report

Companies are using streaming video — live and on-demand — to enhance marketing, training, and business communications with internal and external audiences. The market for video platforms, however, is fragmented with different solutions combining webcasting with "YouTube for the enterprise"-type capabilities. This report offers an overview of the market and divides the landscape into tools for marketing video, scheduled communications, and pervasive video integration. Content and collaboration (C&C) professionals must identify the most important evaluation criteria for video solutions and consider one or more deployment models that best fits their video needs.

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Tools And Templates

Models and Calculators

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  • Buyers Have A Variety Of Deployment And Pricing Models To Choose From

Table of Contents

  • Bringing Streaming Video's Benefits To The Enterprise
  • Buyers Have Different Video Options For Business And Persuasive Content
  • RECOMMENDATIONS

  • Guidelines For Video Platform Planning And Selection
  • Supplemental Material
  • Related Research Documents