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For B2C Marketing Professionals

Marketers Tap Publisher Data To Drive Success

Insights Inform And Inspire Marketer Messaging And Media Selections

November 16, 2017

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Why Read This Report

Marketers in need of first-party data to inform their marketing strategy, messaging, and media selections are wise to collaborate with publishers that have deep first-party relationships with their consumers. Mutually beneficial programs based on shared data help marketers connect with their consumers and add well-earned revenue to publisher coffers. Read this report to learn how these programs develop and what benefits marketers may expect.

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Table of Contents

  • Tapping Into Publisher First-Party Data Pays Dividends For Marketers
  • Recommendations

  • Marketers: Publishers Are Your Best Partners. Work With Them
  • Supplemental Material
  • Related Research Documents

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