Save or Share this Report

For B2C Marketing Professionals

Marketers Tap Publisher Data To Drive Success

Insights Inform And Inspire Marketer Messaging And Media Selections

November 16, 2017

Primary author headshot


  • By Susan Bidel
  • with Melissa Parrish,
  • Caitlin Wall,
  • David Novitzky,
  • Peggy Dostie

Why Read This Report

Marketers in need of first-party data to inform their marketing strategy, messaging, and media selections are wise to collaborate with publishers that have deep first-party relationships with their consumers. Mutually beneficial programs based on shared data help marketers connect with their consumers and add well-earned revenue to publisher coffers. Read this report to learn how these programs develop and what benefits marketers may expect.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Tapping Into Publisher First-Party Data Pays Dividends For Marketers
  • Recommendations

  • Marketers: Publishers Are Your Best Partners. Work With Them
  • Supplemental Material
  • Related Research Documents