Save or Share this Report

For B2C Marketing Professionals

Marketers: Use Email To Cultivate Your Relationship With Loyal Customers

Best Practices For Retaining Relationships Through Email

January 31, 2017


Why Read This Report

Loyal customers engage more, spend more, and are more likely to consider and recommend a brand for future purchase. Yet loyalty and email marketers communicate with them the same way they connect with everyone else: interchangeably and without regard for relevance. In this report, we provide you with best practices to improve the way you communicate with loyal customers and turn email from a nuisance into a relationship builder.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Loyal Customers Are The Ones Reading Your Emails
  • Improve Relationships With Contextual, Not Clingy, Communications
  • Recommendations

  • Apply Loyal Customer Insight To Improve Email Allure
  • Supplemental Material
  • Related Research Documents

Recommended Research