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For B2C Marketing Professionals

Marketers: Use Email To Cultivate Your Relationship With Loyal Customers

Best Practices For Retaining Relationships Through Email

January 31, 2017

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Why Read This Report

Loyal customers engage more, spend more, and are more likely to consider and recommend a brand for future purchase. Yet loyalty and email marketers communicate with them the same way they connect with everyone else: interchangeably and without regard for relevance. In this report, we provide you with best practices to improve the way you communicate with loyal customers and turn email from a nuisance into a relationship builder.

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Table of Contents

  • Loyal Customers Are The Ones Reading Your Emails
  • Improve Relationships With Contextual, Not Clingy, Communications
  • Recommendations

  • Apply Loyal Customer Insight To Improve Email Allure
  • Supplemental Material
  • Related Research Documents

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