Trends Report

Marketers Weigh In: More Social Media Management Features Don't Guarantee Success

January 30th, 2018
Erna Alfred Liousas, null
Erna Alfred Liousas
With contributors:
Brigitte Majewski , Stephanie Liu , Christine Turley

Summary

Today's social media management solutions are complex because the social media landscape is complex. Unfortunately, marketers are complicit in this complexity when they choose vendors based on feature density instead of feature alignment with their business objectives. Whether you're a marketer researching your first social media management solution (SMMS) or your third, read this report to help you shortlist the best SMMS for your needs.

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