Trends Report

Marketers: Leverage Your Agency Ecosystem To Take Loyalty Beyond The Program

May 19th, 2017
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Mary Pilecki , Brigitte Majewski , Arleen Chien , Christine Turley

Summary

Loyalty programs house valuable insights that drive customer-centric experiences across the life cycle. But they are often buried or isolated from the rest of marketing's branding, acquisition, and customer experience efforts. Marketers should tap creative and digital agency partners to help loyalty reach its full potential as a strategic source of consumer data and an emotionally-rich consumer touchpoint. This report helps B2C marketers learn how to leverage their ecosystem of partners to embed loyalty across their marketing strategy.

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