Report

Marketers Must Demand More From Their Adtech

March 6th, 2018
With Contributors:
David Novitzky
and Christine Turley

Summary

Programmatic has become a critical part of many leading brands' advertising mix, and the technology has evolved apace. But it needs to develop to deliver "omnichannel" advertising. This report uses data collected for "The Forrester Wave™: Omnichannel Dema

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