Marketers Versus Customers: Opposing Forces Erupt

Reevaluate Your Fundamental Marketing Assumptions To Regain Customers' Faith
January 20th, 2021
With Contributors:
Chahiti Asarpota
and Christine Turley


Marketers set out to be customer-focused with the best intentions. They build customer profiles and personalize interactions — but inadvertently create creepy and even harmful experiences. CMOs need to reevaluate the fundamental assumptions on which their

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