Trends Report

Marketing Beauty With The Internet Beast

Beauty And Fashion Connect With Women Online

April 5th, 2007
Mary Beth Kemp, null
Mary Beth Kemp
With contributors:
Jaap Favier , Michèle Bouquet , Valerie Batut

Summary

Beauty, cosmetics, and fashion brands should align online brand activities with those of female consumers. Beauty buyers are actively using the Internet to evaluate products, make purchase decisions, and to tell friends or family what they've found. This target market is ad-friendly, keen on communicating, and a bit disparaging toward technology.

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