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For CMO Professionals

Marketing Beauty With The Internet Beast

Beauty And Fashion Connect With Women Online

April 5, 2007

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Authors

  • By Mary Beth Kemp
  • with Jaap Favier,
  • Michèle Bouquet,
  • Valerie Batut

Why Read This Report

Beauty, cosmetics, and fashion brands should align online brand activities with those of female consumers. Beauty buyers are actively using the Internet to evaluate products, make purchase decisions, and to tell friends or family what they've found. This target market is ad-friendly, keen on communicating, and a bit disparaging toward technology.

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