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For B2B Marketing Professionals

Marketing Tactics Of Top Tech Performers

An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders

February 9, 2012

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Authors

  • By Lori Wizdo
  • with Peter Burris,
  • Sophia I. Vargas

Why Read This Report

Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages traditional techniques and emerging digital and social tactics to optimize execution across all stages of the lead-to-revenue management process. While there is no "paint by numbers" formula for the perfect marketing mix, tech marketers can leverage the proven practice of top-performing marketing organizations to inform their own tech marketing mix decisions.

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Table of Contents

  • For Tech Marketers, Performance Means Being Revenue Relevant
  • Top Performers Use A Different Mix At All Stages Of The L2RM Process
  • RECOMMENDATIONS

  • Leverage Proven Practice To Inform Your Tech Marketing Mix Decisions
  • Supplemental Material
  • Related Research Documents

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