Trends Report

Marketing Tactics To Drive Your Lead-To-Revenue Strategy

Strategy Toolkit: The Lead-To-Revenue Playbook

October 11th, 2013
Lori Wizdo, null
Lori Wizdo
With contributors:
Peter O'Neill , Michael Shrum

Summary

This toolkit is a companion to "Develop Your Revenue Growth And Acceleration Strategy," the strategic plan report of the lead-to-revenue (L2R) playbook. In that report we introduced a strategic planning framework that you can use to discuss and validate your tactical marketing decisions. This report provides a more detailed look at the impact of lead-to-revenue management (L2RM) strategy decisions on your end-to-end L2RM tactics.

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