Why Read This Report
Dell is offering PCs, with Microsoft's Windows Vista software, cobranded with the (RED) campaign, a philanthropic effort to combat HIV/AIDS in Africa. This type of social responsibility marketing appeals to a brand-loyal group of US consumers. Women, Gen X consumers, and seniors are particularly receptive to social responsibility marketing. (RED) campaign PCs resonate deeply in the Age of Style for PCs, as they empower deep self-expression for socially aware consumer segments by employing both visual styling and a message of values. Dell and Microsoft products, and their consumer product brands, will benefit greatly from their participation in the (RED) campaign.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($745 USD).
Purchase