Report

Marketing Insights Are The Engine For Customer Obsession

Intermediate Level: Insights Practices For Marketing Innovation
September 13th, 2019
With Contributors:
Allison Snow
Chahiti Asarpota
and Diane Lynch

Summary

Many marketing organizations have established an insights practice to leverage marketing and customer data for insights that will help their decision making. Once "insights" has become a common term around the department, it's time to move to the next ste

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