Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

Mass-Market Appeal Pushes Hybrids Mainstream

July 14, 2009


Why Read This Report

A decade ago, the first mass-market hybrid vehicles were sold to consumers in the US. Since then, the market has enjoyed 10 straight years of growth. Spurred on by a growing green movement and skyrocketing gas prices, hybrids offer consumers a strong value proposition. This is a familiar story for auto manufacturers, but consumer product strategists at other companies who have, will have, or want to have a green product available to consumers can learn a lot by analyzing the successes and failures of the hybrid vehicle market.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research