Mass-Market Appeal Pushes Hybrids Mainstream
July 14, 2009
Why Read This Report
A decade ago, the first mass-market hybrid vehicles were sold to consumers in the US. Since then, the market has enjoyed 10 straight years of growth. Spurred on by a growing green movement and skyrocketing gas prices, hybrids offer consumers a strong value proposition. This is a familiar story for auto manufacturers, but consumer product strategists at other companies who have, will have, or want to have a green product available to consumers can learn a lot by analyzing the successes and failures of the hybrid vehicle market.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Who Are Automotive Video Viewers?
March 6, 2009 | Patti Freeman Evans
How To Do Research For Customer Journey Mapping
January 26, 2017 | Tony Costa
Drive Revenue With Great Customer Experience, 2017
January 18, 2017 | Maxie Schmidt-Subramanian