Trends Report

Master Design Thinking To Accelerate Your Digital Transformation

April 18th, 2016
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
Sharyn Leaver, Chief Research Officer
Sharyn Leaver Chief Research Officer
With contributors:
John Dalton , Christopher Mines , John McCarthy , Peter Burris , Alex Causey , Rachael Klehm , Kara Hartig

Summary

Teams across your business are likely using customer-focused methods like journey mapping and Agile development to pursue digital business transformation and create digital experiences. Unfortunately, different teams use different methods to achieve domain-specific goals, which confuse collaboration and hamper speed and innovation. Customer-obsessed firms are weaving these methods into a common framework. This report shows digital business pros how design thinking brings these disciplines together to create the foundational process for digital transformation.

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