Skip to main content

Save or Share this Report

For Customer Insights Professionals

Master Your Customers' Mobile Pathways

How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

November 3, 2015


Why Read This Report

Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now. Our US Consumer Technographics Behavioral Study helps you understand your customers' — and your competitors' customers' — direct engagement with your mobile app or site. We know where they stop and where they go next. CI pros can use this knowledge to improve marketing tactics, find mobile brand friends or foes, and optimize direct mobile engagement.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • It's Your Customers' Mobile World — You Just Get To Live In It
  • Introducing Forrester's Mobile Pathway Analysis
  • Here's What Mobile Pathway Analysis Reveals About Amazon
  • Mobile Pathways Are A Component Of Your Customer Journey Analysis

  • Mobile Pathway Analysis Gives You Evidence To Act
  • Supplemental Material
  • Related Research Documents

Recommended Research