Trends Report

Measure Marketing Engagement Right Or Not At All

What You Think Is Valuable Engagement For Your Brand May Not Really Be That Valuable

January 19th, 2017
Samantha Merlivat, null
Samantha Merlivat
With contributors:
Brigitte Majewski , Ryan Skinner , Susan Bidel , Kasia Madej , Laura Glazer


B2C marketers are measuring engagement to gauge the success of online marketing campaigns, but engagement rate are meaningless — and in some cases harmful — if not measured correctly. Read this report to find the pitfalls to avoid and the steps to take to build a meaningful measurement framework for marketing engagement.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.