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For CMO Professionals

Measuring The Impact Of Branded Content

May 21, 2012

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Authors

  • By Luca S. Paderni
  • with David M. Cooperstein,
  • Matthew Dernoga

Why Read This Report

Read this report if you want to understand how to measure the effectiveness of a branded content strategy along the stages of the customer life cycle. This report will help you define the most relevant metrics to measure this growing form of marketing, technology vendors who can help you manage and measure the effort, and examples that showcase effective development of content by major brands to drive sales.

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Table of Contents

  • Why Measuring The Impact Of Branded Content Is Key
  • Branded Content Must Be Measured Like Media
  • RECOMMENDATIONS

  • Plan For Branded Content As a Long-Term Investment
  • WHAT IT MEANS

  • Brands Master Publishing
  • Supplemental Material
  • Related Research Documents

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