Measuring The Impact Of Branded Content

May 21st, 2012

Luca Paderni

With contributors:

Matthew Dernoga , David Cooperstein

Summary

Read this report if you want to understand how to measure the effectiveness of a branded content strategy along the stages of the customer life cycle. This report will help you define the most relevant metrics to measure this growing form of marketing, technology vendors who can help you manage and measure the effort, and examples that showcase effective development of content by major brands to drive sales.

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