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For eBusiness & Channel Strategy Professionals

Build The Mobile Banking Road Map You Need

February 5, 2016

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This is the Road Map report in The Mobile Banking Strategy Playbook For 2016.

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Why Read This Report

Digital banking executives and their teams need a mobile banking road map, but there are many ways to organize this plan, prioritize different initiatives, and outline what will be needed to complete each initiative on the road map. This report outlines how digital teams at banks should build road maps that prepare the bank for future unknowns — by embracing agility and innovation to help the bank win, serve, and retain customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • From Ideas To Action: Plan Your Path To Mobile Success
  • Break Out Your Road Map By Mobile Initiatives
  • Your Road Map Must Be Flexible
  • Recommendations

  • Sign Up For Yoga; It's Time To Get Flexible
  • Supplemental Material

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