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For B2C Marketing Professionals

Messaging Apps: Mobile Becomes The New Face Of Social

Messaging Apps Will Force Digital Platforms To Evolve

July 7, 2014

Why Read This Report

You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat, Tango, Viber, WeChat, or Whisper. These messaging apps are the new face of social in a mobile context. They've already reached large global audiences and have the potential to become widely used and innovative media portals that integrate games, location-based services, commerce, or payments into one single platform. At the crossroads of mobile and social, messaging apps will continue to innovate and will force digital platforms and established social media players to evolve. This report will explore the disruptive power and marketing capabilities of messaging apps.

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Table of Contents

  • Messaging Apps: The New Face Of Social
  • Messaging Apps Will Morph Into New Global Portals

  • Experiment Now To Make Sense Of A Fragmented Landscape

  • Messaging Apps Will Force Digital Platforms To Evolve
  • Supplemental Material
  • Related Research Documents

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