Micro Moments Are The Next Frontier For Mobile
Build A Micro Moments Strategy And You'll Be Ready For Wearables
September 8, 2014
Why Read This Report
The moments that characterize the mobile mind shift are getting shorter. Simple triggers — messages, sounds, even tactile sensations — spur consumers to take action, both on devices and in the real world. Forrester defines this quick-reaction subset of mobile moments as micro moments. The triggers that create micro moments must be timely, simple, and hyper-relevant. Firms will deliver these triggers to mobile phones initially but must be ready to extend them to wearable devices. To build the quick interactions that make micro moments powerful, eBusiness and channel strategy professionals should use a tightly focused version of the IDEA cycle, concentrating on context that makes it easy for a customer to react in an instant.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Mobile Moments Are Shrinking
- Micro Moments Will Create Opportunities For Wearable Devices
- eBusiness Pros Don't Know How To Engage Consumers In Micro Moments
- Pursue Micro Moments, Not Wearables
- Supplemental Material
- Related Research Documents