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Mini-Programs Serve Customers In Their Financial Mobile Moments

Financial Institutions In China Need To Seize The Opportunity To Engage Empowered Customers With Mini-Programs

January 10, 2019

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Why Read This Report

Chinese consumers spend the majority of their time on the digital platforms of Baidu, Alibaba, and Tencent (BAT) rather than on individual firms' mobile apps or websites. Mini-programs offer a glimpse into the future of digital experiences on these platforms. But because the functionality of mini-programs is constantly evolving, banks and insurers must proactively define their own mini-programs or risk losing their clients to competitors. This report shows digital business leaders when, where, and how to leverage mini-programs to better serve empowered Chinese customers.

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Table of Contents

  • Mini-Programs Have Become The New Normal In China
  • Chinese Financial Services Firms Innovate With Mini-Programs
  • Recommendations

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