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For eBusiness & Channel Strategy Professionals

Mobile App: How To Make A Call

Processes: The Mobile eBusiness Playbook

December 12, 2017

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This is the Processes report in The Mobile eBusiness Playbook For 2018.

Why Read This Report

Nine years after Apple opened the Apple App Store to third-party developers, digital business leaders are still asking, "Does our firm need an app?" Many do, but the reasons have changed. Before deciding to build, update, or kill a mobile app, digital business professionals should consider a host of strategic and tactical factors, outlined here.

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Table of Contents

  • Calculate How Many Consumers Will Download Your App
  • Assess Your Strategic Need For An App (Or Multiple Apps)
  • Do Your Homework Before Building An App
  • Supplemental Material
  • Related Research Documents

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