Trends Report

Mobile Coupons: Gold Rush Or Fool's Gold?

An Overview Of The State Of Mobile Coupons In The US

March 15th, 2010
Julie Ask, null
Julie Ask
With contributors:
J. P. Gownder , Shar VanBoskirk , Abe Garon , Laura Wiramihardja

Summary

Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should not feel the pressure to launch a nationwide coupon effort in 2010, but they should be laying the groundwork today for a solution that will integrate with existing loyalty programs. Forrester recommends applying its mobile POST analysis to determine which approach to mobile couponing is right for you.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.