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For eBusiness & Channel Strategy Professionals

Mobile Healthcare's Slow Adoption Curve

Health Insurance eBusiness Professionals Must Press On Despite Low Demand

November 22, 2011

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Why Read This Report

Health insurance eBusiness professionals have entered the mobile fray. Apps and mobile sites span the administrative and the health and wellness spectrum, but US online commercially insured consumers remain largely apathetic. Nevertheless, health insurance eBusiness professionals can't ignore this growing channel. To drive value from mobile investments, health insurance eBusiness professionals should focus on meeting user needs, testing a variety of solutions, and preparing for mobile context.

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