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For Customer Experience Professionals

Mobile Interactive Design Agencies Emerge

Look To Specialists For Niche Skills In Mobile Experience Design

January 26, 2012

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  • By Jonathan Browne
  • with Vidya L. Drego,
  • Jennifer Peterson

Why Read This Report

Companies increasingly see the need to offer differentiating mobile experiences. However, they struggle to find the skills and support they need to deliver useful and usable mobile services that make the most of device capabilities and do justice to their brands. Forrester interviewed 10 companies with a focus on mobile to explore the challenges of designing successful mobile experiences. This document describes the benefits of partnering with agencies that have invested in mobile capabilities and firms that specialize in mobile work. It offers advice to companies on how to get the right support in the right time frame to create mobile experiences that meet their requirements.

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Table of Contents

  • Brands Recognize A Need To Offer Worthwhile Mobile Experiences

  • Plot A Mobile Experience Road Map To Determine Your Partnership Strategy

  • Pioneering Mobile Capabilities Will Continue To Percolate From Startups
  • Supplemental Material
  • Related Research Documents