Trends Report

Mobile Internet Pricing Strategies Mature

Flat-Rate Data Tariffs Will Boost Mobile Internet Adoption

July 12th, 2007
NV
Niek Van Veen
With contributors:
Michelle de Lussanet , Lauriane Camus

Summary

Vodafone is the latest in a series of European mobile operators to launch a flat-rate mobile Internet tariff. Forrester believes that flat-rate pricing for the mobile Internet will boost usage among existing users of mobile Internet services because it offers them predictable, simple, and affordable prices for mobile Internet access. Operators should not only truly embrace the Internet pricing model to stimulate adoption but should also stimulate the open creation and usage of Internet services.

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