Save or Share this Report

For eBusiness & Channel Strategy Professionals

Mobile Is Not A Channel

January 27, 2016

Primary author headshot

Authors

Why Read This Report

eBusiness professionals who treat mobile as just a channel will fail. Mobile is not a new technology in 2016, but the majority of eBusiness professionals still treat it as one. Rather than leveraging mobile to do new things, they are still using mobile as a scaled-down version of the Web. eBusiness professionals must identify and attack the new revenue and service opportunities that mobile offers or risk undermining their ability to win, serve, and retain customers in their mobile moments. This report outlines our vision for eBusiness executives working on mobile eBusiness initiatives in their organization and helps them succeed on the new battleground of mobile moments. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We have refreshed the data and aligned certain sections with our current mobile research.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Mobile Creates Opportunities In Every Channel
  • Few Enterprises Are Prepared To Capitalize On These Opportunities
  • Recommendations

  • Take Small Steps Quickly To Build New Enterprise Competencies
  • Supplemental Material
  • Related Research Documents

Recommended Research