Vision Report

Mobile Technographics®

Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

April 9th, 2009
Julie Ask, null
Julie Ask
Charles Golvin, null
Charles Golvin
With contributors:
Michelle de Lussanet , Laura Wiramihardja

Summary

Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies to airlines — should be considering their mobile strategy. Mobile strategy development begins with a data-based understanding of how mobile-advanced your brand's consumers are and will be, and that insight comes from Mobile Technographics. Regardless of how sophisticated mobile usage is among your customers or target audience, there are opportunities to leverage the mobile channel.

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