Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
April 9, 2009
Why Read This Report
Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies to airlines — should be considering their mobile strategy. Mobile strategy development begins with a data-based understanding of how mobile-advanced your brand's consumers are and will be, and that insight comes from Mobile Technographics. Regardless of how sophisticated mobile usage is among your customers or target audience, there are opportunities to leverage the mobile channel.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Mobile POST
A Systematic Approach To Mobile Strategy
May 10, 2012 | Julie A. Ask
Mobile Internet: Where Is Your Audience?
May 6, 2009 | Julie A. Ask
Case Study: E*TRADE Leverages Mobile To Offer Customers More Convenient Services
May 27, 2009 | Julie A. Ask
Case Study: American Airlines Utilizes Multiple Channels To Reach Most Passengers
July 1, 2009 | Julie A. Ask
Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet
July 13, 2009 | Julie A. Ask
Why Mobile's Time Has Come
July 21, 2009 | Ian Fogg
Case Study: Bank Of America Makes The Most Of Mobile Banking
September 3, 2009 | Julie A. Ask
Case Study: Nationwide Insurance Uses Mobile To Offer Customers Self-Service On The Road
September 11, 2009 | Julie A. Ask
Mobile Strategy: Frequently Asked Questions
October 20, 2009 | Thomas Husson
Mobile Technographics® In Europe
November 5, 2009 | Thomas Husson
Table of Contents
- Mobile Is Everywhere!
- Untargeted Mobile Efforts Are A Waste Of Resources
- A Mobile Technographics Profile Is Step One For Any Mobile Strategy
- Example: Mobile Technographics Points The Way For GM's Brands
- Mobile Opportunities Abound Now — Regardless Of Group
- Related Research Documents
US Mobile Phone And Tablet Commerce Forecast, 2013 To 2018
May 12, 2014 | Sucharita Mulpuru
Google Glass: What Marketers Need To Know
June 20, 2013 | Sarah Rotman Epps
Digital Customer Experience Trends To Watch, 2013
January 30, 2013 | Ron Rogowski